Product Marketing Lead

Sydney, New South Wales, Australia Full-time

Since 2002, our data teams have devoured and wrangled every byte of information they can from our clients’ data in order to give them the insight they need to make a real difference to their business.

 

The customer engagement team ensures our customers are properly educated on the use of our products. The team members include Product Support, Trainers, Marketing Specialists, Product Champions and now a Product Marketing function! We’re looking for a Product Marketing Lead to head it up. We are hoping that is you!  

 

The Role

 

Do you have experience in B2B product marketing? Have you built a product marketing function before? Do you have a good level of strategic thinking and are you happy to get things done? Are you comfortable in a fluid, growing and  ambiguous environment? If so, this may be the role for you!

 

Initially focusing on our established client base, you’ll develop an overall product marketing, , sales enablement and communications strategy that brings together a wide variety of stakeholders at many levels to execute an integrated, digitally led customer focused marketing strategy for our retail product portfolio. With two direct reports focusing on content, you will be able to center your efforts on driving Product Marketing as a function that delivers amazing results.

 

You will design and deliver the product marketing for our Quantium Retail Products clients in order to drive the growth of our products, generate leads and maximise engagement across our user base. This is an integral role in the Quantium business given the retail product’s importance to our key clients such as Woolworths, key suppliers of Woolworths and other future retail product clients.

 

In this role, you will engage with stakeholders across multiple areas of the business (product teams, client teams, internal marketing etc.), helping to maximise the impact of our product marketing with retail product prospects and clients.

 

Key responsibilities:

 

  • Shape and implement the strategy across product go-to-market, marketing, sales enablement and communications to achieve Quantium’s commercial objectives across market segments
  • Lead and grow the product marketing & communications team, providing direction and support to the team, as well as creating learning and growth opportunities
  • Collaborate and influence senior stakeholders across product teams and sales / consulting teams to drive alignment and change management on product marketing priorities and activities
  • Design and implement processes and define system requirements to maximise efficiencies and enable measurement of product marketing activities effectiveness
  • Directly contribute to the growth of Quantium products revenue by generating qualified leads and by implementing successful initiatives that drive the awareness, consideration
    and take-up of our products
  • Shape and deliver outstanding content marketing and sales collaterals (product collaterals, case studies, multi-channel marketing campaigns, thought leadership, events) to prospects
    and existing customers
  • Maximise user engagement (e.g. reach, open-rates, click-through rates) across our user based through impactful product release communications

 

Experience and education required

 

  • Master’s degree or equivalent in Marketing or Business
  • 8+ years of experience in product marketing, product management or sales & marketing roles
  • Previous leadership position in product marketing or marketing more broadly, with strong experience in setting up new practices, driving change and leading teams
  • Demonstrable experience in developing product go-to-market and marketing strategies based on clear market segmentation and clear commercial outcomes
  • Strong operator with track-record of driving execution of complex initiatives with multiple stakeholders
  • Very comfortable with ambiguity and with making decisions based on partial information; comfortable with setting up processes and practices when missing
  • Outstanding verbal and written communication skills and ability to collaborate and influence a range of stakeholders
  • Fully proficient with MS Office suite as well as design / marketing tools (Adobe Photoshop, Hubspot,…)

 

More about Quantium

 

As one of the world’s fully diversified data science and AI leaders we operate across every sector of the economy and we’re growing fast - with growth comes opportunity! We’re passionate about building out our team of smart, fun, diverse and motivated people.

We combine a team of experts that spans data scientists, actuaries, statisticians, business analysts, strategy consultants, engineers, technologists, programmers, product developers, and futurists – all dedicated to harnessing the power of data to drive transformational outcomes for our clients.

 

We actively foster a culture where our people can stretch themselves to reach their full potential. We also know that work has to work for you, and modern life is fast paced and balance can be tricky. You want to work where you are respected and valued as an individual, not a number. Quantium embraces a flexible and supportive environment dedicated to powering possibilities for our team members, clients and partners.

 

Quantium are an equal opportunity employer and value diversity. We are a multicultural team of various beliefs, sexual orientations and gender identities. We celebrate our diversity of race, religion, colour, national origin, gender, sexual orientation, age, marital status and disability status.

 

Please note, this role is not suitable for Graduates. If you are a graduate and you’d like information about our Graduate Academy please visit https://au.gradconnection.com/employers/quantium/about-us/

 

If you submit an application or expression of interest to The Quantium Group Pty Ltd, we may disclose your application or expression of interest on a confidential basis to our related companies, and joint venture companies, including Quantium Health Pty Limited. We will only make such disclosures for the purpose of considering your application or expression of interest and opportunities in those organisations.